Everything that was announced at the Apple Spring Loaded Event 2021
The Apple spring-loaded event was probably the most colourful launch occasion since the iPhone 5C was unveiled.
And finally, after years of being rumoured, the Apple AirTag.
So, let’s get into it.
The new iMac
Two new versions of the iMac, with the new M1 chip and seven vibrant colour options, were unveiled. These new models are slimmed down to 11.5mm thick, redesigned with a white bezel and a 24-inch display. What’s more, they also feature a 1080p HD camera and 6 downward firing speakers in the chin.
Powered by Apple’s custom M1 chip with an 8-core CPU and either a 7 or 8 core GPU, the new iMac can be set-up with up to 16GB of RAM and up to 2TB of SSD Storage.
The 7 Core variant comes with two Thunder ports and 3 USB 4 Ports. The higher end 8 Core variant comes with two additional USB 3 ports.
The new iMac 24-inch will be available to order on Apple.com starting Friday the 30th of April. Both variants and all 7 colours will be available at the same time. So, you will have the choice of either blue, green, pink, purple, orange, silver and yellow.
The new iPad Pro
The new iPad Pro features the same efficient M1 chip that is included in the new iMac. So, if the specs are correct, this should double the iPad’s processing power in comparison to 2020’s A12Z chip.
What’s really changed is the display, which has also been stolen from the iMac’s liquid retina XDR display. This uses mini LED back lighting to create higher points of contrast to make for more vivid and bright images.
This is also the iPad Pro that Apple has decided to add 5G support to. Therefore you can stream high quality content no matter where you are located, and all on to it’s crazy 1600 nit display.
The new Apple TV
Apple TV has been a bit behind, with the no recent updates in it’s build in the past couple of years.
In this release cycle, the Apple TV has received the A12 Bionic chip, the very same that was in 2019’s iPhone 11 Pro Max and the iPhone SE 2020. This chip enables a higher frame rate HDR support as well as Dolby Vision colour correct. This also allows the Apple TV to activate it’s new colour correct feature.
By holding the iPhone face ID near the TV’s video output, the iPhone will help the TV colour correct for the room it is in.
This new version of the Apple TV comes alongside a Siri remote for a more customized user experience.
New iPhone 12 colours
Almost like clockwork, Apple releases a recolour of their latest iPhone six months after it’s release. Typically this would be a new product red iPhone, but the iPhone 12 line had that colourway available on release.
So, why have Apple released a new purple (or violet) iPhone 12 and iPhone 12 Mini?
Rumour has it that Steve Jobs favourite colour was purple.
In fact, if you google Steve Job’s favourite colour, the very first result is Purple.
Additionally, if you read our article on facts you maybe didn’t know about the iPhone, you will know that the top-secret code name given to the iPhone was “Project Purple”.
It’s been ten years since Apple’s founder died in 2011. This iPhone recolour might have been released as a tribute to him, “Project Purple” and the creation of the iPhone.
And Finally, AirTags!
AirTags have been rumoured for a while now, with fragments of tracking codes being found in the iPhone as far back as the iPhone XS Max.
Leakers have been saying for ages that they will be released alongside the latest iPhone at the September launch event.
AirTags are designed to compete with the Amazon Tile, and only to work with iOS devices (sorry Android). The AirTag is fitted with a U1 Bluetooth Chip that enables it to be precisely found by the latest iPhone 11 and iPhone 12, when in the same room.
They are IP67 water and dust resistant and have a year-long battery life. What’s more, they have been designed in such a way that your privacy is protected.
No physical data about your location is shared with anyone that may find it. Furthermore, should anyone try and use the AirTag to follow you, there are countermeasures in play that will alert you to this fact.
This interesting new technology sells for £29 per unit or £100 for four. As nearly everything in this release cycle, it comes in a wide range of colours with a variety of accessories available for it.